Article published by The Joint Blog. MARCH 16, 2023
As a co-founder and CMO of Hempacco and Green Globe International, Jorge Olson embarks on an exhilarating new business endeavor. Hempacco has forged a partnership with the renowned entrepreneur and entertainment icon, Calvin Broadus, famously known as Snoop Dogg. Together, they are launching a consumer-packaged goods line named HPDG, LLC.
In a matter of weeks, this line will introduce groundbreaking smokable hemp products, hemp paper, blunts, vapes, and edibles to the market.
A fortuitous alliance:
The collaboration between Hempacco and Snoop Dogg is a result of a blend of chance and unwavering determination. Olson, already engaged with notable personalities like Cheech Marin, Tommy Chong, and Rick Ross, actively seeks out celebrity partnerships.
“Snoop Dogg was at the top of my list,” says Olson. “He’s deeply connected to the cannabis industry, brings boundless passion to his endeavors, and possesses a remarkable online and offline presence.”
Olson decided to monitor Snoop Dogg’s business activities closely and set up software alerts to track the artist’s online movements. Fate intervened when an alert signaled that Snoop Dogg was trademarking a line of hemp cigarettes for the metaverse. “Sometimes, timing is everything,” reflects Olson. “In those moments, you realize it’s a combination of timing, fate, and a lot of hard work.”
Olson promptly informed Brent Albin, Hempacco’s business development manager, about Snoop Dogg’s activities. Recognizing the potential collaboration, they initiated discussions. Hempacco’s business model involves partnering with celebrities as 50% owners, emphasizing a shared commitment to the venture.
After contacting Snoop Dogg’s agent, Albin eventually connected with Tiffany Chin, Snoop Dogg’s business development manager. Chin, coincidentally residing near Hempacco in Los Angeles, California, visited the company’s headquarters in San Diego, impressed by its manufacturing facilities.
Mutual benefits of the partnership:
This 50-50 partnership offers mutual benefits: Hempacco provides expertise in product development, while Snoop Dogg contributes to sales and marketing efforts.
“To realize Snoop’s vision for unique edibles and smokable products, a company needs robust research and development capabilities,” explains Olson. “Currently, we’re the sole provider offering research and patents on cannabinoid cigarettes, disrupting the tobacco industry.”
In addition to R&D, Hempacco’s manufacturing facilities ensure efficient production and distribution. With the capacity to produce 1 million gummies daily, the company is well-equipped to serve global clients.
Leveraging Snoop Dogg’s brand recognition, HPDG aims to reach 100,000 stores, utilizing the artist’s label, Death Row Records, for marketing opportunities.
Consumer offerings:
HPDG has secured agreements with distributors for its flagship gummies and vapes, generating significant interest in the market. The company plans to introduce innovative smoking paper in April, crafted from hemp, herbs, and unique flavors like strawberry or mint.
Consumers can expect a multi-sensory experience, from the scent upon opening the wraps to the tactile feel of the hemp paper and the taste of the product.
Future product lines will include pre-rolled smoking tubes and a range of cannabinoid edibles, developed in collaboration with Snoop Dogg.
Ultimately, the HPDG joint venture promises consumers unparalleled products and engaging experiences, with opportunities to interact with the brand at trade shows and concerts.
Article published by The Joint Blog.
