By Trevor James C. for Zainview November 9, 2023
When people think of CBD, their first thought is likely the health benefits it could have, not the fact that pioneers in the CBD industry are also revolutionizing technology. However, a few groundbreaking CBD companies are doing exactly that.
Hempacco is one of the leading innovators in the hemp and cannabinoid industry. Part of the company’s commitment to innovation is the adoption of exciting new technologies, including artificial intelligence.
A chronicle of pioneering leads Hempacco into the realm of AI. Hempacco’s renown within the CBD domain rendered them a natural ally for cultural icon and business mogul Snoop Dogg, collaborating to forge a range of consumer hemp goods spanning smokable items, hemp paper, blunts, vapes, and edibles. Snoop Dogg lauds the company’s commitment to “science, innovation, and outreach” as the defining factors behind their ideal partnership for this groundbreaking product line.
Among the myriad of innovative strides, Hempacco has embraced or intends to embrace, lies the pervasive integration of automation and AI. Hempacco’s Chief Marketing Officer, Jorge Olson, remains fervently bullish about the future possibilities this technology could unveil. Possessing extensive research and development prowess, not solely within its cadre of chemists but also through a dedicated team ensuring avant-garde delivery methodologies to consumers, Hempacco distinguishes itself amongst its peers.
In the consumer products arena, proposed applications of artificial intelligence primarily revolve around bolstering manufacturing efficacy. For instance, automation could monitor production and productivity across factory floors or optimize the quality control process for efficiency and precision. Nonetheless, Olson anticipates some thrilling nascent applications of AI within his company, ones that may not yet exist but are well within grasp.
The tantalizing horizon of AI in marketing consumer commodities Advocates of artificial intelligence extol its unparalleled data processing capabilities as a catalyst poised to disrupt numerous industries. Within manufacturing, the predictive analytics afforded by AI models could redefine product creation and manufacturing paradigms for consumers.
“Envision a realm where consumer goods are meticulously tailored to individual desires and marketed with pinpoint precision, aligning seamlessly with their wants and needs,” muses Olson. “This represents the future AI can enable.”
The most conspicuous implementation of AI in manufacturing manifests in consumer product packaging. “I foresee a future where I can task an AI with conceiving a product tailored to a specific segment within a designated category, reflecting precisely what that consumer demographic desires, down to branding and ingredients,” Olson elaborates.
Yet, the potential of artificial intelligence in product marketing transcends packaging. Olson envisions AI revolutionizing consumer testing processes and design iterations.
“As part of the learning curve, an AI model could disseminate multiple design variants to consumers via social media platforms. By gauging consumer interactions and responses to diverse designs, the most favorably received one can be integrated into the marketing campaign,” he elucidates. “This dynamic ensures marketing endeavors perpetually resonate with the unique preferences and exigencies of the targeted consumer base.”
Hempacco also envisions leveraging AI-driven technology to craft “online packaging,” delivering an immersive digital experience for consumers. “Picture an interface where scanning a package with your smartphone triggers an avatar or spokesperson elucidating every facet of the product,” Olson envisions. “Inquiries regarding ingredients, dosages, or usage instructions can be promptly addressed. Unanswered queries can prompt a ticket submission to the manufacturer, training the AI for future inquiries.”
All these capabilities form integral components of Hempacco’s ambition to “disrupt tobacco,” as proudly proclaimed by their slogan. With tobacco marketing expenditure exceeding half a billion dollars annually, the burgeoning CBD sector necessitates innovative marketing strategies to thrive as a tobacco alternative, mitigating the deleterious health ramifications associated with tobacco consumption worldwide. These potent AI-driven tools offer the CBD industry a means to differentiate itself and forge deeper connections with consumers who may otherwise harbor reservations toward hemp-derived products.
By Trevor James C. for Zainview
