Packaging Design: Successful Product Packaging from Concept to Shelf

Jorge Olson

May 21, 2013

Packaging Design: Successful Product Packaging from Concept to Shelf

Learn how your packaging design can affect your product sales

This packaging design presentation covers from research to design, merchandising, distribution and wholesale and retail sales of your consumer goods products

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Presenter: Jorge Olson

Guest: Victor Enciso

Webinar: Packaging Design: Successful Product Packaging from Concept to Shelf

Webinar Date: May 23 2013 at 2 PM PST

Link to register:


Don’t miss this FREE Webinar to learn how to use packaging design to build a consumer packaged goods from the ground up.  This is not just a design presentation. This is a total packaging strategy. You will see how Victor Enciso builds a brand from the ground up using research, sales, marketing, and a lot of know-how and creativity.


Packaging DesignOur special guest, Victor Enciso, has more than 10 years’ experience in packaging design working on consumer packaged goods.  He is not your typical brand director or package designer.  Victor has experience working on all aspects of consumer goods including warehousing, shipping, sales, marketing, merchandising, design, project management and branding.  He’s not a typical designer at all, he is truly what a packaging director should be; combination of creative, marketing and operations.


Victor has developed more than 1,000 products for importers, brand owners, distributors, and for retailers such as Target, Rite-Aid, Walgreens, Albertsons and many others.  His products have sold in supermarkets, convenience stores, pharmacies and using direct response.


What You Will Learn:

  • How to develop a product
  • Your logo is not your brand
  • Difference between brand concept and packaging
  • Strategies of packaging design
  • How to research before you start
  • Using consumers and retailers for your design
  • What you like does not work for the consumer
  • Much more!


Who Should Attend?

  • Brand owners
  • Entrepreneurs
  • Project managers
  • Product designers
  • Investors


Your host, Jorge Olson is considered the nation’s expert in consumer branding and personal branding. He’s appeared on multiple publications and radio shows talking about product development personal branding, sales and distribution.  He’s the author of the books “Build Your Beverage Empire” and “The Unselfish Guide to Self Promotion”. He’s owned many consumer packaged goods brands and distribution companies in the USA and in Mexico.  Jorge is also an analyst to Hedge Funds, Mutual Funds and other institutional investors that want to invest in the beverage and consumer goods industries.  You can contact Jorge to talk about your project using this website.

 Don’t miss this FREE event and the opportunity to ask your questions. As always, we will answer all your questions before we finish the webinar. You can ask questions on any topic that you want to cover.  If you have a problem with sales, design, production, distribution marketing or operations let us know and we’ll help you solve it during the event.



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