Beverage Development; Where to Start!

Jorge Olson

June 4, 2009

Where Do You Start Your Beverage Development Project?

After speaking with hundreds of companies I’ve noticed some of the same questions on beverage development pop up over and over again. The top questions are:  How much will it cost to develop the product? How much will it cost to produce? How long will it take? and What is the minimums for production?

How much does beverage development cost?

The costing questions are very easy because each type of product has minimum quantities in bottling or production. This goes along with costing of your product. For example, if you are doing cans the minimum is higher than bottles. If you are making a carbonated beverage the minimum is higher than non carbonated beverages.

The issue of timelines and how long beverage development last is not so easy. You have to consider artwork, formulation, a standard bottle or can or a custom one, your displays, racks and many other variables. Most of the time here is waiting for feedback on logos, taste, colors and artwork. We also have to wait for samples, for printing, mailings, and all of this can take a few weeks.

How much time will you spend on beverage development?

Beverage development itself does not take much time. You should have all the details in less than 2 weeks. The rest of the time is going back and forward and decided what to do and how you do it. I mean flavor profile or how you want the beverage to taste. What is the action you would like the beverage to do? Is it an energy drink or energy shot? Is it a vitamin water or how about a soda? Maybe you’re developing a tea or coffee product.

Would you like to learn more about beverage development, sales, marketing and distribution? Read the book Build Your Beverage Empire and be a beverage business expert.

Make sure you call our consulting hotline at 1 (619) 722 5033 to start your product development project

everage Business Strategy and:

    • Beverage Development Strategy
    • Our Webinar & teleseminar schedule
    • Videos that will help your beverage business
    • Videos to help your sales and distribution
    • Articles and case studies of the best beverage companies


# # #

Read The Beverage Development Mistakes That Cost $50,000 in 6 Months


Submit a Comment

Your email address will not be published. Required fields are marked *

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!