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Beverage Development Tip: Happy Beverage Formulation!

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Beverage Development Tip: Use Happiness Ingredients for your Beverage Formulation

Working on Beverage Development? Consider using the happiness ingredients for your beverage formulation.

Here is a great happiness infographic that sums up how and why people are happy.  Part hormones, part activity and part lifestyle adds up to a great happiness formula.

Beverage Development Takeaway:

In beverage development or any type of consumer packaged good product development you have to work on making an emotional connection. That’s the BIG goal.  Sure, you can address a need, you can solve a problem or have an impulse buy product, but when you can make an emotional connection with the buyer you know you made it.

 How do you make an emotional connection with consumers?

It’s actually easier than you think! You can do it with advertising, your supply chain, your vendors or ingredients or by helping a social cause.  You will not do it with flavor or just package alone, you have to analyze and study your perfect consumer and pair it with your passion.  For example, I donate 100% of my book sales to children’s charities such as orphanages in third world countries.  But I don’t send the money by mail; I go there with my family (usually in Mexico) and give them the money along with school supplies and food.  You can do the same, take photos, and show your consumers the difference you’re making.

Need help with your beverage development? We have full service beverage development from concept to beverage formulation, packaging, production and sales and distribution. Call us today at (619) 722-5033

Beverage development article and infographic

 

About the Author

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Jorge Olson is a Beverage Consultant and Industry Expert in beverage development, beverage sales, marketing, branding and distribution. He is considered the nation's authority in the beverage industry and consults with large companies, institutional investors and start-ups. He has been the CEO of distribution companies, beverage brands and publicly traded companies in the beverage and consumer goods space. Some of his projects have included Monster Energy Drink, 5 hour energy, SAB Miller, Coca-Cola and more than 100 start-up company engagements. Jorge owns and has own several companies including DSD distribution, vitamin companies, beverage companies and marketing enterprises. He’s the author of the books “Build Your Beverage Empire”, “The Unselfish Guide to Self-Promotion” and 3 other books. He speaks and trains in the beverage industry all over the US and in Mexico.


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