Beverage Development guidelines for your beer
Wheat Ale: Beverage Development Trend
USA is a leader in the Beverage Development of Beer
Hello readers!
Today we are going to talk about America’s favorite drink: BEER!
The Beer Style Guidelines for 2013 were released by The Brewers Association (BA) this month. New styles were added and a descriptive text for every one was given. Did you know that there are 142 beer styles for you to choose from? All of those in one place would make an awesome party!
The styles Adambier and Grätzer were added this year. They are both smoky ale styles that are becoming more and more popular in the US, but were originated in Germany and Poland, respectively.
Homebrewing is growing in its popularity, so new ways to make your own beer are coming up, and wheat ale is the weapon of choice for most up-and-comers. The beverage development industry
New beers will be judged according to the order of the beer sensory experience, which is as follows:
- Appearance
- Aroma
- Flavor
- Finish
Other characterisitics that will be taken into account are original gravity/plato, apparent extract/final gravity, alcohol by weight/ volume, bitterness and color.
“These guidelines are first and foremost an educational tool, but they also help to illustrate the United States’ role as a leading beer nation,” said Charlie Papazian, president of the Brewers Association, in a statement. “
There is a lot of room for the beer industry to grow, beverage development ideas are coming up more and more each day. There are always investors, and consumers, looking for the next big thing.
I personally believe that a beer must have an edge to it for it to be recognized by the general public. Many established brands have enough variations of their original to appeal to various different crowds. To come up with a good beverage development product, you have to find wholes in the market that need to be filled. And, to come up with this, conventional and field research research are required.
So, I am talking to YOU college student or entry level corporate worker. What do YOU look for in a beer? After a long day of studying at the library or hours of listening to your boss and coworkers, a nice cold one is a great idea right? Start brewing!
Call us at (619) 722-5033 with your beer beverage development idea and chances are we can make it happen!