Use contests in your beverage marketing strategy
How to use contests in retail, wholesale and on-premise beverage marketing
Presenter: Jorge Olson
Webinar: Use contest in your Beverage Marketing Strategy
Webinar Date: 2013-11-7 02:00 PM PST (Los Angeles)
Beverage manufacturers use contests in their marketing strategy every day, but how to do it without competing directly with Budweiser, Miller-Coors, Coke and Pepsi? This webinar explores how new and existing beverage companies can incorporate all types of sales contests into their beverage marketing strategy and use them with their distributors, wholesalers, retailers, on-premise accounts and consumers.
Beverage marketing contests are not used just with distributors and retailers anymore. Social media allows beverage marketing companies and manufacturers the ability to reach consumers, bartenders, waiters, and other people that can help buy and sell products. Modern beverage marketing strategy calls for campaigns on Facebook, LinkedIn, Twitter YouTube and other online methods. The key is to achieve a balance between consumer and trade beverage marketing. This event will go over the key strategies to build and execute your beverage marketing contests.
About Jorge Olson
Your host, Jorge Olson is the CEO and president of Liquid Brands Management He has appeared on multiple publications and radio shows talking about product development personal branding, sales and distribution. He’s the author of the books “Build Your Beverage Empire” and “The Unselfish Guide to Self Promotion”. He has owned many consumer packaged goods brands and distribution companies in the USA and in Mexico. Jorge is also an analyst to Hedge Funds, Mutual Funds and other institutional investors that want to invest in the beverage and consumer goods industries.
Learn how to use beverage contests in your beverage marketing strategy
This beverage marketing webinar will cover:
- Beverage distribution
- Beverage marketing strategy
- Beverage contests for distributors
- Beverage contests for retailers
- Beverage contests for on-premise accounts
- Beverage contests for consumers
- Using Facebook and other social media marketing
- How the big boys use contests