Webinars

The Beverage Development Path, FREE Webinar

The Beverage Development Path

The path to success in Beverage Development

Presenter: Jorge Olson

Date: Thursday March 27th 2014 2:05 PM PST (Los Angeles)

Webinar: The Beverage Development Path

Liquid Brands Management’s New Beverage Development Webinar will offer insight directly from our president, one of the industry’s most well-versed expert in new beverage development to educate about latest trends and information to consider when launching a new beverage.

https://premierbrands.clickwebinar.com/Beverage_Development/register

About Jorge Olson

Your host, Jorge Olson is considered the nation’s expert in consumer branding and personal branding as well as beverage development. He’s appeared on multiple publications and radio shows talking about product development personal branding, sales and distribution. He’s the author of the books “Build Your Beverage Empire” and “The Unselfish Guide to Self Promotion”. He’s owned many consumer packaged goods brands and distribution companies in the USA and in Mexico. Jorge is also an analyst to Hedge Funds, Mutual Funds and other institutional investors that want to invest in the beverage and consumer goods industries. You can contact Jorge to talk about your project using this website.

What you will learn in this webinar:

  • How to Analyze the latest trends in the marketplace
  • Develop new beverages that consumers want to try
  • Package your beverage to stand out on the shelf
  • Increase sales through innovation

Who should attend this webinar:

  • Entrepreneurs.
  • Social Entrepreneurs.
  • Beverage Industry Investors.
  • CEO’s
  • Decision Makers
  • Dreamers
  • Any other person trying to make their into the beverage industry world.

 https://premierbrands.clickwebinar.com/Beverage_Development/register

Can’t attend live? Register to this beverage development event to receive a free recording

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Webinars

How to develop a beverage business plan – a special beverage industry event

How to develop a beverage business plan – a special beverage industry event

Learn why most beverage business plan ‘s are just a roadmap to failure

Presenter: Jorge Olson

Webinar: How to develop a beverage business plan – a special beverage industry event

Webinar Date: 2013-11-21 02:00 PM PST (Los Angeles)

Most of the people that I speak with about their beverage business plan want it because they will shoe it to investors.  Only very small percentages, about five percent of beverage entrepreneurs, want to use it as their internal business road map or to clarify their business model.  This is a problem in every industry, but especially in the beverage industry as most new beverage entrepreneurs come from other industries and have no experience in beverages.  The problem is not figuring out beverage development with formulation or branding, the problem is understanding beverage business modeling and who are your real competitors.

If you follow the traditional beverage business plan then everyone in the refrigerator door of your local convenience store is your competitor.  This includes every major soda company, water, tea, energy drinks and everyone else.  It’s not just who is in your category or in your beverage niche, it’s who will you take shelve space from.  Failing to see this will result in a mediocre beverage business plan and in a beverage brand that can’t sell in the stores.

This webinar will cover the basics of the beverage business plan as well as how to explore your different business models.

On this special beverage business plan event you will learn:

  • What is a beverage business plan?
  • How to use a beverage business plan
  • Develop a beverage business plan for investors
  • Develop a plan for internal use
  • Presentation options for your information and plan
  • What are your USP and UVP? – most important item
  • What is your business model? – 2nd most important
  • Beverage industry financial modeling
  • How to conduct proper beverage research
  • How important is your executive summary
  • What is your exit strategy?
  • Do you have your beverage consumer marketing in place?
  • 3 tier beverage pricing strategy
  • About your product
  • Management team
  • Recommendations
  • What investors look for
  • Finish your plan in one day

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Webinars

Beverage Distribution using Self Distribution

Beverage Distribution using Self-Distribution Webinar

Get beverage distribution on your own using your own trucks and resources

Self – Distribution as an alternative for Beverage Distribution

Presenter: Jorge Olson

Webinar: Beverage Distribution using self distribution

Webinar Date: 2013-11-19  02:00 PM PST (Los Angeles)

Learn how to get into beverage distribution for your own beverage brand or represent several beverage brands as a beverage distributor. This webinar will show you what you need to get started in beverage distribution as well as the financials and potential behind the business of beverage distribution.

When you distribute your own beverage you probably have a single brand with maybe two or three flavors.  If you started with more than that you probably spent too much money on production and inventory.  Let’s say you have three flavors of your product, a ready to drink Tea, and you have a guarantee placement in stores.  Now the only thing you need is to merchandise the product and make sure your product stays in the store. You do this by having enough sales of your product every single month.

On this event you will learn:

Agenda

  • Why beverage self-distribution
  • Wrong reasons for beverage self-distribution
  • The numbers
  • Do you need more than one product?
  • What is the goal?
  • Will you hand off your product to another company?
  • Warehouse management
  • Route management
  • Stores management
  • Local beverage distribution potential

This beverage distribution event has no cost and it’s aimed at new beverage entrepreneurs as well as existing companies exploring the benefits of self-distribution for their products or as manufacturer’s representatives.

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Webinars

Bevfans Introduction Webinar

Bevfans Introduction Webinar

Bevfans is the new beverage review website launched by Liquid Brands Management

Presenter: Jorge Olson

Webinar: Bevfans Introduction

Webinar Date: 2013-11-14 02:00 PM PST (Los Angeles)

You’ll learn how can Bevfans.com help you in your beverage marketing strategy in more ways than just a simple review. 

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Webinars

3 Levels of Success for your Beverage Distribution

3 Levels of Success for your Beverage Distribution

Beverage distribution is not as easy as it used to be

Learn how to take your beverage distribution to the entire country

Presenter: Jorge Olson

Webinar: 3 Levels of Success for your Beverage

Webinar Date: 2013-11-12 02:00 PM PST (Los Angeles)

Everyone wants to have national beverage distribution of their new or existing beverage.  But what exactly is national distribution?  Do you need to be in every single state or even every single city to be considered a national player with national beverage distribution coverage?

National beverage distribution can be achieved with several channels including traditional beverage distribution through beer distributors, foodservice distribution, wholesaler distribution and warehouse programs.  Smaller local and regional beverage distribution could be done using self-distribution, wagon jobbers and a variety of different other strategies.

 


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Webinars

Use contests in your beverage marketing strategy

Use contests in your beverage marketing strategy

How to use contests in retail, wholesale and on-premise beverage marketing

Presenter: Jorge Olson

Webinar: Use contest in your Beverage Marketing Strategy

Webinar Date: 2013-11-7 02:00 PM PST (Los Angeles)

Beverage manufacturers use contests in their marketing strategy every day, but how to do it without competing directly with Budweiser, Miller-Coors, Coke and Pepsi?  This webinar explores how new and existing beverage companies can incorporate all types of sales contests into their beverage marketing strategy and use them with their distributors, wholesalers, retailers, on-premise accounts and consumers.

Beverage marketing contests are not used just with distributors and retailers anymore. Social media allows beverage marketing companies and manufacturers the ability to reach consumers, bartenders, waiters, and other people that can help buy and sell products.  Modern beverage marketing strategy calls for campaigns on Facebook, LinkedIn, Twitter YouTube and other online methods.  The key is to achieve a balance between consumer and trade beverage marketing. This event will go over the key strategies to build and execute your beverage marketing contests.

About Jorge Olson

Your host, Jorge Olson is the CEO and president of Liquid Brands Management He has appeared on multiple publications and radio shows talking about product development personal branding, sales and distribution.  He’s the author of the books “Build Your Beverage Empire” and “The Unselfish Guide to Self Promotion”. He has owned many consumer packaged goods brands and distribution companies in the USA and in Mexico.  Jorge is also an analyst to Hedge Funds, Mutual Funds and other institutional investors that want to invest in the beverage and consumer goods industries.

Learn how to use beverage contests in your beverage marketing strategy

 This beverage marketing webinar will cover:

  • Beverage distribution
  • Beverage marketing strategy
  • Beverage contests for distributors
  • Beverage contests for retailers
  • Beverage contests for on-premise accounts
  • Beverage contests for consumers
  • Using Facebook and other social media marketing
  • How the big boys use contests

 

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Webinars

Beverage Development for New Beverage Entrepreneurs

Beverage Development for New Beverage Entrepreneurs

 Join us in this FREE Beverage Development Webinar

Presenter: Jorge Olson

Webinar: Beverage Development for New Beverage Entrepreneurs

Webinar Date: 2013-11-5 02:00 PM PST (Los Angeles)

This beverage development webinar is for entrepreneurs breaking into the beverage industry. It will show them how to get started with beverage formulation, packaging and production.
The beverage development webinar will be on Tuesday November 5 at 2 pm PST. You can register free of cost to this event :

Beverage Development Webinar




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What will be covered in this beverage development webinar:
  • Beverage Development Guide
  • Beverage Formulation
  • Beverage Packaging
  • Beverage Production and minimums
  • Beverage Business Plan
  • Beverage Development business modeling
There is much misinformation about the beverage industry and especially beverage development. New beverage entrepreneurs and have a hard time discovering and learning basic information required to start a beverage company such as beverage development costs, beverage formulation costs, and spherically beverage production and the way to work with a co-packer.
Starting a beverage company does not always start with beverage development but when it does entrepreneurs overpay in average 70% in the process and up to 90% in production. This webinar will go over the strategies the same beverage hopefuls can use to save time and money in their new beverage development venture.

You can’t miss this Beverage Development Webinar

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Webinars

FREE Product Packaging Webinar

FREE Product Packaging Webinar

Learn about Product Packaging directly from Beverage Industry expert: Jorge Olson

Presenter: Jorge Olson

Webinar: Product Packaging?

Webinar Date: 2013-10-31 02:00 PM PST (Los Angeles)

Consumers often choose products and beverages based on packaging, that is the main reason why beverage packaging in fundamental for any beverage brand (big or small). Liquid Brands Management a beverage marketing company providing innovative solutions to the world’s most admired brands, has more than 10 years of experience developing, creating and designing very successful beverage brands,  is hosting a webinar to give valuable insight on why packaging matters far beyond the store shelf.  This informative webinar, hosted by Jorge Olson, will provide an overview of the current trends in Product Packaging for the beverage industry and some relevant case examples.

About Jorge Olson

Your host, Jorge Olson is the CEO and president of Liquid Brands Management He has appeared on multiple publications and radio shows talking about product development personal branding, sales and distribution.  He’s the author of the books “Build Your Beverage Empire” and “The Unselfish Guide to Self Promotion”. He has owned many consumer packaged goods brands and distribution companies in the USA and in Mexico.  Jorge is also an analyst to Hedge Funds, Mutual Funds and other institutional investors that want to invest in the beverage and consumer goods industries.

This Webinar will visit the following topics:

  • The importance of Product Packaging.
  • How to design an effective Package for your beverage.
  • Functionality Vs. Design of the package.
  • New trends in product packaging.
  • Tools and Resources.
  • How to start.
  • How can Liquid Brands Management help you.

Who Should attend this webinar:

  • Beverage Brand Owners.
  • Entrepreneurs.
  • Community Managers.
  • Graphic Designers with beverage projects.
  • Beverage Industry Investors.
  • Beverage Business Owners.
  • Beverage Distributors.

Product Packaging Webinar







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