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Take Your Business to the Next Level, Join our Mastermind


Our Mastermind is right around the corner, call (619)722-5033 to get details or to sign up to our May 17th Mastermind session in San Diego.

When developing a beverage company, the most common approach is to start by developing the formulation, but as it turns out, that is the wrong way to go. At that point you still haven’t figured out who your target market is, therefore, you still don’t know whose senses you are trying to appeal. At first, you should focus in stablishing your alpha consumer and in business modeling to make sure your product is marketable.

Our beverage expert, Jorge Olson, will help you craft a solid strategy to get in the market or to take your business to the next level. He is the author of Build Your Beverage Empire, find the book’s 2nd edition in Amazon: http://amzn.to/1Ug6kRE

Call (619) 722-5033 to get more details or to secure your seat in our May 17th San Diego Mastermind.

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About the Author

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I have a Bachelor's Degree in Business Administration and I have over fifteen years of experience working in the marketing field. For over 12 years I worked for the U.S. Embassy in Mexico expanding U.S. Food, Beverage and Agricultural Exports to Mexico, collaborating with both public and private sectors, organizing trades shows, culinary exhibitions, T.V. Cooking shows with chefs and high profile guests, as well as coordinating training programs, which allowed me the opportunity to be nominated to receive international training in the U.S., Canada, Brazil, Colombia, as well as to serve on a temporary assignment in Baghdad for the U.S. Embassy in order to coordinate the organization of the Dialogue for Economic Cooperation among other other activities. I currently collaborate with Liquid Brands Management coordinating Beverage and Wholesale Mentoring programs as well as managing three LinkedIn Groups: * Mexico Business and Sales: https://www.linkedin.com/groups/56913/ *Venture Capital, Public Equity, Funding and Investment: https://www.linkedin.com/groups/875017/ *Beverage Business Group for Beverage Development and Marketing: https://www.linkedin.com/groups/140132/ I am also a copywriter and a candidate to obtaining a Master's Degree in Writing.

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