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Red Bull Purchases New International DuraStar Hybrid Delivery Trucks

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Warrenville, Ill. — Red Bull is going green as it adds new International DuraStar hybrid trucks from Navistar that achieve 30-40 percent more fuel efficiency. (PRNewsFoto/Navistar International Corporation)WARRENVILLE, IL UNITED STATES

 

           Trucks Save 30-40% Fuel Costs While Reducing Emissions

    WARRENVILLE, Ill., Aug. 14 /PRNewswire-FirstCall/ -- The nation's
leading manufacturer of energy-saving trucks is set to provide a new fleet
of hybrid delivery trucks for the number one energy drink in the U.S., Red
Bull.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080814/AQTH505)

    Navistar (NYSE: NAV) has announced the delivery of Red Bull's first
fleet of diesel hybrid electric trucks that achieve 30-40 percent better
fuel efficiency and emit up to 33 percent less hydrocarbon emissions and 35
percent less nitrogen oxide emissions versus standard diesel trucks.

    The four International DuraStar Hybrid trucks were delivered this week
to Red Bull's Southern Nevada Distribution Center in Las Vegas and will be
used in the Las Vegas metropolitan area.

    "We're proud that Red Bull recognizes the importance of green
transportation for the environment," said Jim Williams, director, sales and
distribution, new products, Navistar. "We need more companies like this to
take a stance and add hybrid vehicles to their fleets."

    Each truck is estimated to save nearly $4,000 in fuel costs per year.
Over the course of a truck's 7- to 10-year life cycle, the four
International DuraStar Hybrid units could save up to $160,000 in fuel
costs.

    A key to the International DuraStar Hybrid's efficiency is the Hybrid
Drive Unit, which helps power the diesel engine and leads to less diesel
fuel use and fewer emissions. Through the regenerative braking system, the
battery in the Hybrid Drive Unit is recharged when the truck's brakes are
applied. This energy-saving system makes delivery applications and in-city
driving the ideal conditions for these hybrid vehicles.

    Navistar received the 2007 Blue Sky Award from WestStart-CALSTART for
its contributions to the commercial development of diesel-hybrid
technology. This preeminent award is presented each year by
WestStart-CALSTART, the nation's leading advanced transportation technology
industry organization working to support and accelerate the growth of
companies developing clean and energy-efficient transportation
technologies.

    Shortly after that award, Navistar announced in November 2007 that it
was the first commercial truck company to enter line production of hybrid
trucks. Customers can learn more about hybrid trucks at
http://www.InternationalTrucks.com/hybrid.

    About Navistar

    Navistar International Corporation (NYSE: NAV) traces its roots to 1831
and the former McCormick and International Harvester companies. Today
Navistar is the largest North American producer of mid-range diesel engines
and Class 6-8 commercial trucks and buses. Navistar produces
International(R) brand commercial and military vehicles, MaxxForce(TM)
brand diesel engines, IC brand school and commercial buses, and
Workhorse(R) brand chassis for motor homes and step vans, and is a private
label designer and manufacturer of diesel engines for the pickup truck, van
and SUV markets. Navistar is also a provider of truck and diesel engine
parts. Another affiliate offers financing services. Additional information
is available at: http://www.navistar.com.

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Jorge Olson is a Beverage Consultant and Industry Expert in beverage development, beverage sales, marketing, branding and distribution. He is considered the nation's authority in the beverage industry and consults with large companies, institutional investors and start-ups. He has been the CEO of distribution companies, beverage brands and publicly traded companies in the beverage and consumer goods space. Some of his projects have included Monster Energy Drink, 5 hour energy, SAB Miller, Coca-Cola and more than 100 start-up company engagements. Jorge owns and has own several companies including DSD distribution, vitamin companies, beverage companies and marketing enterprises. He’s the author of the books “Build Your Beverage Empire”, “The Unselfish Guide to Self-Promotion” and 3 other books. He speaks and trains in the beverage industry all over the US and in Mexico.


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