An Interview With Fotis Georgiadis

This article was Published in

Authority Magazine Nov 10, 2022

Jorge Olson Co-founder & Chief Marketing Officer

Jorge Olson is the co-founder and CMO of two publicly traded companies, Hempacco, ticker symbol HPCO, and Green Globe International, ticker GGII. Mr. Jorge Olson was born in Tijuana, Mexico, without running water or electricity, hurdling buckets of water across a block several times per day. Now, Olson is the author of business and inspirational books, as well as an authority on consumer packaged goods, beverages, and wholesale distribution. His partners are super-entrepreneur Sandro Piancone, Cheech and Chong, James Linsey, and Rick Ross.

“Life Lesson Quote”

Change your mind. Start with changing your mindset, and the way to look at yourself.

Here are 5 Things You Need to Know To Develop More Grit, from Jorge Olson, co-founder and CMO of Hempacco, ticker symbol HPCO, and Green Globe, ticker symbol GGII:

  1. Change your mind — Start by changing your mindset. Positivity has to be your modus operandum.
  2. Read 52 books per year — this will start changing your mindset and give you more confidence in your decisions.
  3. Sports and Exercise — Sports and exercise are some of the most important things you can do to develop grit.
  4. Develop an Exoskeleton
  5. Don’t Overthink, Just Overact

Professional Summary: Dynamic and visionary co-founder and CMO with over two decades of experience in launching and leading successful ventures in the consumer packaged goods, beverage, and wholesale distribution industries. Adept at driving growth, building strong brands, and navigating complex business landscapes. Proven track record of turning challenges into opportunities and delivering exceptional results. Passionate about entrepreneurship, leadership development, and driving positive change.


Co-founder & Chief Marketing Officer Hempacco (Ticker Symbol: HPCO) & Green Globe International (Ticker Symbol: GGII)

  • Co-founded and currently oversee two publicly traded companies specializing in disrupting the tobacco industry with innovative smoking alternatives and sustainable products.
  • Conceptualized and executed strategic marketing initiatives to establish brand identity, expand market presence, and drive revenue growth.
  • Led product development efforts, including the launch of hemp smokables and biodegradable smoking accessories, meeting evolving consumer demands and industry trends.
  • Successfully orchestrated the process of taking both companies public, managing regulatory compliance, investor relations, and market communications.
  • Implemented cutting-edge online video marketing strategies, leveraging platforms such as YouTube and LinkedIn to engage audiences and drive brand awareness.
  • Fostered strategic partnerships with industry leaders, including Cheech and Chong, James Linsey, and Rick Ross, to enhance brand credibility and market reach.

VP of Marketing & CEO Software Companies

  • Progressed from VP of Marketing to CEO within software companies, demonstrating leadership excellence and strategic vision.
  • Directed all aspects of marketing operations, including branding, advertising, digital marketing, and lead generation, resulting in increased market share and revenue growth.
  • Developed and executed go-to-market strategies for new software products, achieving rapid adoption and market penetration.
  • Cultivated strong relationships with key stakeholders, including clients, investors, and strategic partners, to drive business development and expansion efforts.

Education: Bachelor of Business Administration (BBA) San Diego State University


  • Certified Marketing Executive (CME)
  • Project Management Professional (PMP)

Key Skills:

  • Entrepreneurship & Start-up Leadership
  • Marketing Strategy & Brand Development
  • Public Company Management & Compliance
  • Product Development & Innovation
  • Strategic Planning & Execution
  • Sales & Business Development
  • Financial Management & Budgeting
  • Team Building & Leadership Development

Publications: Author of multiple business and inspirational books, including “Build Your Beverage Empire” and “The Grit Factor: Overcoming Challenges in Business and Life.”

Professional Affiliations:

  • Member, American Marketing Association (AMA)
  • Speaker, Industry Conferences & Events (e.g., SXSW, TEDx)

Community Involvement:

  • Volunteer, Local Orphanages & Charitable Organizations
  • Mentor, Aspiring Entrepreneurs & Business Leaders

Languages: Fluent in English and Spanish

This article was Published in

Authority Magazine

To read the full article click here