Private Label Energy Drink
Beverage Distribution is probably the most important thing in all the energy drink and new age beverage industry.
If you have distribution you have most of your project done. The problem is most people focus on distribution last.
If you have distribution you have most of your project done. The problem is most people focus on distribution last.
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Don’t focus on flavor, don’t focus on promotion, focus on distribution first. It’s the single most important part of your strategy. Learn all the types of distributors available, the type of retailers and wholesalers. Learn how they buy, how they sell, how they make their money.
Getting distribution for your energy drink, vitamin water, flavored water, sodas or any other new age beverage is not difficult but it is work. It is work to decide where you will sell, how, who’s your perfect distributor, to actually sell to them and then to go and close the deal.
You need a lot of information and you especially need support. You see, landing distribution is actually the easy part. Supporting your distributor and making sure they open accounts and sell through the products is the difficult part.
I wrote a book called Master Your Sales and Distribution Channels that is a must read for any company with a consumer product. Click the link to go and buy it.
We get a lot of brands that call us and tell us they landed distributors and shipped them entire truckloads latter to be unlisted from the distributor’s portfolio. What happened? Lack of support and lack of follow through from the part of the brand owner.
Supporting your distributor is part of your Distribution Package. You have to put it in writing and discuss it with them before you close the deal and ship product. This way ensuring success of your project.
If you want more information on how to get distribution or how to support your distributors contact us today so we can evaluate each other and see if we are a good fit for working together.
Visit our New Mentoring Program
Go back to Beverage Consulting Services
All the Way back to the Home Page
Getting distribution for your energy drink, vitamin water, flavored water, sodas or any other new age beverage is not difficult but it is work. It is work to decide where you will sell, how, who’s your perfect distributor, to actually sell to them and then to go and close the deal.
You need a lot of information and you especially need support. You see, landing distribution is actually the easy part. Supporting your distributor and making sure they open accounts and sell through the products is the difficult part.
I wrote a book called Master Your Sales and Distribution Channels that is a must read for any company with a consumer product. Click the link to go and buy it.
We get a lot of brands that call us and tell us they landed distributors and shipped them entire truckloads latter to be unlisted from the distributor’s portfolio. What happened? Lack of support and lack of follow through from the part of the brand owner.
Supporting your distributor is part of your Distribution Package. You have to put it in writing and discuss it with them before you close the deal and ship product. This way ensuring success of your project.
If you want more information on how to get distribution or how to support your distributors contact us today so we can evaluate each other and see if we are a good fit for working together.
Visit our New Mentoring Program
Go back to Beverage Consulting Services
All the Way back to the Home Page