Beverage Marketing News: Gatorade and Liverpool Football Club join forces in three-year deal
Other Important sponsor for Liverpool is Carlsberg, which can indicate that European football teams are great Beverage Marketing opportunities.
Liverpool Football Club has announced Gatorade as the Reds’ Official Sports Nutrition Partner, agreeing a three-year partnership.
As well as Gatorade supplying their beverage, the Club’s backroom staff and team will also have access to the Gatorade Sports Science Institute’s laboratory and testing facilities, which will provide support in maintaining the fitness and conditioning of the team, and hopefully this can help Liverpool maintain their good pace in the current Barclays Premier League (currently in the fifth place) cause the team has been known for declining their performances on the late instances of the league.
Billy Hogan, chief commercial officer at Liverpool FC, said: “Gatorade is a leading sports nutrition brand worldwide and we are thrilled to be partnering with them as they continue establishing a dominant position in world football. Gatorade’s products have powered the world’s greatest athletes in all areas of sport for over 40 years and we look forward to working with them through the 2013/14 Barclays Premier League season and beyond.”
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