Beverage Industry

Learn about Strategy, Operations, Sales, Distribution, Marketing and News surrounding the Beverage Industry and Energy Drink, Vitaminwater, High End Water, Sodas, etc.

Tuesday, July 15, 2008

Join the FREE Conference Call on Selling to Mexico

FREE Conference Call

How to Export your products to Mexico

Join us for a FREE Conference Call tomorrow, Wednesday July 16 to talk about how to export your products to Mexico.

As you know we’ve exported more than 1,000 truckloads of food, beverage and other products to Mexico selling it to convenience stores, supermarkets, distributors, restaurants and hotels.

We also created the Mexico Sales Alliance to help companies sell in Mexico.

Now you can learn what it takes to export your products to Mexico. The Number One trade partner with the USA.

Date: Wednesday July 16, 2008
Time: 6 PM PST / 9 PM EST

Conference Dial-in Number: (712) 451-6000
Participant Access Code: 685210#



Thanks,


Jorge



Jorge S. Olson

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Friday, May 04, 2007

Export Beverages to Mexico


New beverages companies are exploding into the marketplace all over the world. Mexico is not the exception, it’s the rule.

Mexico is the great consumer, and beverages are what Mexicans like the most. You see, Mexico is on the top of the list of most beverage categories when talking consumption per capita and as a nation.

When visiting retail supermarkets and convenience stores in Mexico like Soriana, Wal-Mart, Costco, Comercial Mexicana, OXXO, Extra, 7-ELEVEN, Sam’s Club, HEB, Gigante or other accounts you will be amazed of the retail space given to beverage.

Last week I took several CEO’s from international marketing firms to Mexico City to some of these retail chains. Their first comment was “Wow, look at all this soda”! I’m talking about pallet after pallet on the retail floor filled with soda, water, tea, new age beverages, water and every type of beverage you can imagine. Not just in Pallets, shelve after shelve filled with beverages not just 6 feet tall, in some hallways up to 12 feet tall.

Beverage exports to Mexico are underrepresented with a mere $147,000,000 per year being exported from the USA to Mexico. This shows a Trade Deficit of $2 Billion Dollars in Beverage worth of good. Now, this is the “declared value” and not wholesale or retail value of goods, that’s much higher.

Selling beverages to Mexico is easier than ever, especially exporting from the USA. Mexico is the #1 importer of US products in the world. There is a need for all types of products including energy drinks, beer, water, flavored water, wine, soda and spirits.

Yes, Coca Cola (FEMSA) is in Mexico as is Pepsi Cola, Nestle and other very large companies, the largest, that is. But that’s it. Nobody of the other US or European beverage players are there. We’re talking a growing, emerging economy of $1.3 Trillion US dollars. We’re talking the gate to the rest of Latin America, the third largest economy in the world!

Mexico posts the greatest export opportunity for every US beverage company large and small. It has all the ingredients of a great customer. It has a great infrastructure including roads and ports to ship truckloads of products, many beverage distributors selling to supermarkets and convenience stores and more than 500,000 stores willing and able to buy new products throughout Mexico.

Mexicans are so eager to buy that they come to the USA looking for products instead of waiting around for someone to call them and sell them something. They visit US trade shows, organizations and many companies. I constantly have someone in San Diego visiting from Mexico to speak with me on how they can find products of all kinds to export.

Who’s looking for new beverages? Mainly wholesale distributors and large retailers. They are looking for beverages to sell in retail stores or to other distributors in Mexico, most of the time they will buy truckloads and export them to Mexico themselves, handling the shipping, imports and tariffs.

All you have to do is travel through the halls of Wal-Mart or Costco in Mexico to see how many products are still missing in the shelves. Products available in the USA in every single city.

Why do they do this? Why are they so eager to buy US drinks? Simple, they don’t have Mexican made products they can sell and they want to be the first to carry a new American beverage. They know if they are the first to market with a new product they can make a lot of money very fast. After that they just restock their customer’s shelves and refrigerators.

Mexico should be number 1 on the “To do list” of every small, medium and large Beverage Company in the world. If it’s not in your list, quickly, write it in with pen, bring it to your next board meeting along with some of the facts listed in the article, sit back and look good!


About The Author

Jorge Olson is a consultant, speaker and entrepreneur and expert on the Mexican Retail and Wholesale Market. Learn more about how to sell your products in Mexico by visiting
www.MexicoSalesAlliance.com

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Tuesday, March 06, 2007

Nascent Foodservice Inc. co-founds the “Mexico Sales Alliance” becoming the largest Sales and Distribution Group in all of Mexico.

San Diego, CA (February 20, 2007) – Nascent Foodservice, Inc., announced today they are one of the founding members of the “Mexico Sales Alliance” and with it achieved the status of the largest sales, marketing and distribution group in all of Mexico.

The Mexico Sales Alliance specializes in selling, marketing and distributing directly to 200,000 accounts in all of Mexico including supermarkets, superstores, convenience stores, mom and pop markets and restaurants.

“The infrastructure, manpower and intellectual capital we put together is incredible”, says Sandro Piancone, CEO of Nascent, “the Mexico Sales Alliance has more than 40 sales and distribution offices in Mexico along with 4,500 full time employees in the field servicing our accounts”. At any one time in the day, we have an employee in every single supermarket in Mexico, selling, merchandising, or promoting product.
Nascent Foodservice, Inc. founded the Mexico Sales Alliance along with Liquid Brands Management, Inc. www.LiquidBrandsManagement.com and Grupo Sur Promociones de México SA de CV www.GSP.com.mx and together they offer a complete turn key solution for selling food, beverage and other consumer products in every city and in every channel throughout Mexico.

The 3 founding members formed the Mexico Sales Alliance to sell imported products into Mexico. Manufacturers and brands from the USA and around the world now have a single point of entry to sell their products to Mexico at a national level including Importation, Warehousing, Marketing, Sales, Merchandising, Promoters, Distribution, Collections and Brand Management.

About the Mexico Sale Alliance:
Clients of the founding members of the Mexico Sales Alliance combined represent over $5 Billion in Mexico sales. Clients of the members include Proctor & Gamble, Hershey’s, SC Johnson, Miller Beer, Cora Italian Food Products, Jolly Rancher Soda, Kabbalah Energy Drink, Gatorade, SC Johnson, Wal-Mart, Henkel, Johnson & Johnson, CHEAP, Ferrarelle Water, Sigma, Tomasso Corp, PUIG, Glaxo Smith Kline, PSI, and many more. For more information and to contact the Mexico Sales Alliance please visit www.MexicoSalesAlliance.com

About Nascent Foodservice. Inc.
Nascent Food Service is quickly becoming a leading food and beverage distributor throughout Mexico, marketing and distributing over 2,000 national and proprietary brand food and non-food products. Nascent Foodservice, Inc. strives to be the leading Food and Beverage Distributor in Mexico and the only national broad-line importer of products into Mexico. Nascent Food Service also has the exclusive right to distribute Miller Beer in Baja California, Mexico. Nascent also sells select products from Nestle, Haagen-Dazs, General Mills, Ferrarelle Water, Cora Italian Food Products, Bonafont Water, Avasoft Ice Cream, Kabbalah Energy Drink, and Jolly Rancher Soda. Nascent is focused on acquiring the most profitable and well positioned distributors in Mexico with the best Food and Beverage portfolios in the country, selling to supermarkets, convenience stores and foodservice accounts. Nascent Foodservice, Inc. trades on the OTC Bulletin Board as Nascent Wine, Inc, ticker symbol NCTW.OB.
www.NascentFoodservice.com

Investor Relations:
Pilot Financial Communications network
Rick Gean
(480) 247-2142
info@pilotfcn.com


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