More Energy Shots

These past few months I’ve been approached by at least 30 new Energy Shots wanting help, marketing, strategy, sales or distribution. The difference between shots and energy drinks is large. The number one advantage of Energy Shots is the type of distribution they require. Energy Drinks need specialty beverage distributors because of their size and weight. Shots on the other hand can be distributed by wholesalers and small distributors. You can even drop ship shots and still make a decent margin.

Stay toned form much more information in the coming weeks on this wonderfully profitable new category.


Thanks,


Jorge Olson

Hansen Natural Corporation (NASD: HANS) maker of Monster Energy Drink Stock

Hansen Natural Corporation (NASD: HANS) maker of Monster Energy Drink has seen their stock go down a bit in the last few months.

The beverage maker had a 52 week high of $68.40 and today it had a low of $28.51 per share with volume of 20,857,030.



What does this mean for Energy Drinks, for the New Age Beverage or even from Monster? Is the Energy Drink Category slipping? Are Sales decreasing?

No, they are not. The new age beverage category that includes Energy Drinks is still strong, still growing, expanding, selling.

The stock price decline may reflect, like in many cases, a natural correction due to profit taking, the economy, or many other circumstances.


Read more about Monster Energy Drink and Hansen’s Stock at Fortune Magazine

What’s new in the “Energy Drink Category”? Energy Shots! The small 2 oz shots you see in convenience stores. Keep you eyes out for them and the impact they will have on the industry.



Thanks,


Jorge Olson

Create and Sell Your Energy Drinks

Learn how to develop, bottle, market, sell and distribute your Energy Drink Beverage


San Diego, CA January 16, 2007. Liquid Brands Management, Inc. launched a program dedicated to help Beverage Industry entrepreneurs start and sell their Energy Drinks. Find details at www.EnergyDrinkSales.com

“The beverage industry is growing incredibly, especially in New Age Beverages, and the Energy Drink Category is spearheading much of the growth” says Jorge Olson, Beverage Consultant and founder of Liquid Brands Management. “The Energy Drink marketplace is not only profitable, it’s exciting” Jorge concluded.

Energy Drinks command a US$2 billion industry and have grown over 700% over the last 5 years and there is no stopping in sight. Like in all growing markets, there are many new companies entering the marketplace, most of them are coming from other industries and not from the Beverage Industry. Unfortunately, many of them are unsuccessful and go out of business after a few months.

EnergyDrinkSales.com was created to help new and up and coming companies succeed in the New Energy Drink Marketplace, teaching entrepreneurs how to create the best brands, save on production, execute marketing plans and most importantly, find beverage distributors and sell through retailers.


About Liquid Brands Management, Inc.
Helping beverage companies create, produce, market and sell more beverages including New Age Beverages like Energy Drinks, Hydrating Drinks, Water, Teas and more. Liquid Brands Management achieves success with great products, a solid marketing plan and creative distribution and retailing techniques to capture more market share, faster.

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How does Monster Energy Drink and Rockstar Energy Drink promote?

How to?

One of the most common questions I get is how to sell energy drinks, how to market energy drinks, how Monster Energy Drink promotes the brand, how does Rockstar Energy Drink sells product?

It is important to learn as much as you can about how to sell, market, and promote energy drinks, especially before you bottle them. A great start is to go to www.EnergyDrinkSales.com Visit the site and subscribe to the newsletter so you can start getting information on the beverage industry.

Thanks,


Jorge Olson