World Water Conference in Mexico City

World Water Conference in Mexico City

The world water conference in Mexico City was a complete success. All the leading water companies and upcoming companies assisted the conference. It took place in Mexico City October 13th and 14th.

During the conference major world topics were discussed including:
-The Environment
-The World Water Market
-Water Properties of Italian Springs for Ferrarelle Water
-New Products and Packages

The highlight of the conference was Ferrarelle Water, the #1 water in Italy with some of the best properties in the world. This water has all the right properties including:
-Spring Water
-Naturally Sparkling (no gas added!)
-Mineral Water
-Bottled at the source

Ferrarelle announced that they will distribute the water in all of Mexico with Master Importer and Distributor Nascent Foodservice www.NascentFoodservice.com


Thanks,


Jorge Olson

www.LiquidBrandsManagement.com

Beverage Industry: What is the future of Bottled Water?

First of all to understand the future of Bottled Water we have to see the past. Bottle Water has been around for a long time in Europe. I remember when I worked in Europe about 10 years ago we only drank bottled water. All my friends had cases and cases of bottled water, sparkling and none. They drank it by itself, they mixed it with their favorite juice, they asked for it at restaurants and drank it at home.

Bottled water has a long history in Europe and now the question is what will it do for us in the USA and all of North America?

Well, it’s a good question. The bottled water category is still growing more than 20% per year in scanned data (data available from supermarket sales) but it’s hard to say what it’s doing at convenience. My opinion is that it’s growing even more.

The real eye opener is not necessarily the bottled water category, it’s the consumer channels. The consumers are demanding more varieties of water and better watery. This is where the category will grow the most, in High-end Water.

More content to come on Bottled Water...


Thanks,


Jorge Olson

www.LiquidBM.com
Visit my website a Liquid Brands Management, Inc. to learn more about the Beverage Industry and how to sell more beverages to distributors, retailers and consumers.