Beverage Development; Where to Start!

After speaking with hundreds of companies I’ve noticed some of the same questions on beverage development pop up over and over again. The top questions are: How much will it cost to develop the product? How much will it cost to produce? How long will it take? and What is the minimums for production?

The costing questions are very easy because each type of product has minimum quantities in bottling or production. This goes along with costing of your product. For example, if you are doing cans the minimum is higher than bottles. If you are making a carbonated beverage the minimum is higher than non carbonated beverages.

The issue of timelines and how long beverage development last is not so easy. You have to consider artwork, formulation, a standard bottle or can or a custom one, your displays, racks and many other variables. Most of the time here is waiting for feedback on logos, taste, colors and artwork. We also have to wait for samples, for printing, mailings, and all of this can take a few weeks.

The beverage development itself does not take much time. You should have all the details in less than 2 weeks. The rest of the time is going back and forward and decided what to do and how you do it. I mean flavor profile or how you want the beverage to taste. What is the action you would like the beverage to do? Is it an energy drink or energy shot? Is it a vitamin water or how about a soda? Maybe you’re developing a tea or coffee product.

Would you like to learn more about beverage development, sales, marketing and distribution? Read the book Build Your Beverage Empire and be a beverage business expert.

Beverage Business Book Special

ATTENTION: Buy the book this week and receive 2 free recordings with a total of 1.5 hours (45 minutes each) to learn how to sell to 200,000 convenience stores.

The first recording will show you how to place your product into 200,000 convenience stores with the use of wholesalers and distributors. Selling to top accounts and working with these distributors to reach independent and chained convenience stores.

The second recording teaches you how to sell to 83,000 with the use of only a few master wholesalers. This is a fantastic way to reach thousands of accounts while having only 2 or 3 customers to worry about. You will have less accounts receivables and fewer worries.

Yes, these 2 recordings will show you how to use distributors and wholesalers to place your products in up to 200,000 convenience stores including independent stores like liquor stores and gas stations and chains like 7-Eleven, Circle K, Valero, and more.

These recordings are yours 100% free when you buy your copy of “Build Your Beverage Empire” on Amazon.com. The only thing you have to do is purchase the book and send me an email forwarding your purchase and receipt from Amazon. It is simple; after you purchase the book amazon.com will send you a receipt by mail. Forward that receipt to book@liquidbm.com and you are done. I will send you a link to the audio recordings.

1. Get the 2 recordings for free by just purchasing a copy of the book on Amazon.com
2. Email your amazon.com receipt to book@liquidbm.com
3. You will receive a link to your 2 audio recordings by emailA step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets.
The Beverage Industry Guide Book is finally here. Learn how to develop, market and distribute your beverages.

From start to finish, you will discover how much it costs to develop your drink, how to position it in the marketplace and how to land the best wholesalers, distributors and retailers.

Sell to convenience stores, supermarkets, chains, independents, and every type of wholesaler and distributor in the USA. This book is great for entrepreneurs, salespeople all the way up to senior beverage executives.

 

How To Market to Beverage Distributors

This week we have another great topic for our beverage business group. Last 2 weeks we had more than 2,000 downloads of our program and we already got sales for 2 companies. Wow, in 2 weeks!

This week’s topic: How To Market to Beverage Distributors

Blog Talk Radio & Teleseminar tomorrow Wednesday 28 of January at 3 PM PST or 6 PM EST – ” How To Market to Beverage Distributors”

Learn how to market to beverage distributors around the USA to get them to return your phone calls and start them in the lead process for sales.

You will learn how to choose the right distributor for you and your product as well as how many leads and distributors you can handle. Discover what it takes to handle a good beverage territory alongside your distributor and more.

Learn how to sell your energy drinks, energy shots, beer, vitamin water, high end or spring water soda, tea and more.

Listen how you can sell to small, medium and large distributors by the pallet and by multiple truckload quantities.
*****Teleseminar Details*****
+Wednesday January 28 at 3 PM PST / 6 PM EST

+Topic: How To Market to Beverage Distributors

+Listen on the web: http://www.blogtalkradio.com/Jorge-Olson
Call-in Number: (347) 884-8982

Remember, now you can ask questions during the teleconferences or even listen to them from your computer. Just go to http://www.blogtalkradio.com/Jorge-Olson during the teleconference and click the listen and the chat button.

Have questions? Send them to Carlos @ LiquidBM.com before or during the show or call him at (619) 921 3124 before or after the show.

Need help with your beverage development, sales or distribution? Call us at (619) 921 3124

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How to Start Your Energy Drink Company in 2 Weeks

Many people want to start their energy drink company and spend dozens of hours surfing the net and calling companies all around the USA to see how to get started, how to get all the ingredients, how to label, buy cans or bottles and how to bottle.

The problem is there is no real information out there on how to actually start your energy drink company. Suppliers are now asking you for large amounts of money just to speak with you because of the demand they have and lack of time. What can you do as an entrepreneur?

The first thing you should do as an entrepreneur of Energy Drink Beverages is focus on the most important points of creating your company. These points will include:

Beverage Development: including flavor, formulation, label, package (like a can or a bottle), and size (the best is 16 oz).
Production: Where will you produce your energy drink, what is the price per case with what minimums, how to warehouse it and where, shipping costs.

Marketing: How is your product different from the rest? Your differentiator can be taste, packaging, ingredients, or sales strategy. Who is your customer and how will you sell to them? How will you let the distributors, retailers and consumers know about your product? What is your budget per store and per case?

Sales & Distribution: How will you sell your product to wholesalers, distributors, retailers and consumers? What are your pricing models for every level of sales? How many salespeople will you need and where? How many accounts will you open per city and how?

Exit & Business Strategy: How much money will you need? Do you have to raise money through investors? Will you sell the company? When will you sell it? How much money will your company make per year for the next 3 years? What are those numbers based on? How many accounts per day will you open to achieve these numbers?

We all see how Red Bull, Monster Energy Drink, Rockstart Energy Drink and other products like Sobe, Hansen’s products, Full Throttle, Noz and all the other energy drinks are growing. We see them in supermarkets, convenience stores an now in different types of retail stores. We’ve seen how these companies grow at up to 100% every year. The question is how can entrepreneurs start and do the same with their products. Or in many cases entrepreneurs don’t want to grow exponentially from the start and would like to sell to local stores in their town or in their city.

How can you start? Who can help? Who has done every level of beverage development, distribution and sales? We have! We can help you from start to finish with your product.

These are just a few points that you need to explore when starting your energy drink company or any beverage company. The points can be the basis for your business or operational plan.

If you are ready to start your energy drink or any other beverage NOW we have a new plan to help you start in just a few days and be ready with your product quickly. For full details call Carlos Lopez at (619) 921 3124

Teleseminar on How Energy Shots Will Take on Energy Drinks & New Age Beverages

Energy Shots are the new best seller in the Energy Drink and Beverage Industry World growing by up to 100% per year and making a big splash in Wholesale and Retail Sales and becoming the new darlings of distributors and convenience stores. This Teleseminar explores how to launch your own energy shot.

Teleseminar shows how Energy Shots are new best selling part on Energy Drinks and New Age Beverages. Learn how to develop your own energy shot as well as different channels of sales and distribution.

The Teleseminar will be held on Wednesday December 3rd at 3 PM PST / 6 PM EST and will be available free of charge to all listeners by phone or by listening on the web. The conference will last for 45 minutes.

The subjects covered will include: How to develop your own energy shot and how much money do you need. – Why is this category growing so much and so fast. – How to wholesale and sell your energy shots to distributors, convenience stores and supermarkets. – Alternative ways of selling energy shots. – Exporting your products to other countries like Mexico.

Teleseminar Details:

• Day: Wednesday December 3rd at 3 PM PST / 6 PM EST
• Dial In Number: Call-in Number: (347) 884-8982
• Listen on the Web: http://liquidbrandsmanagement.com/beverage-university/beverage-business-teleseminar/

This Teleseminar will be hosted by Jorge Olson and Carlos Lopez of Liquid Brands Management using a Talk Radio format. Listeners will be able to ask questions via chartroom and get them answered on the call.

Jorge Olson, co-founder of Liquid Brands told us “It is exciting to speak about Energy Shots and what they can represent for new and existing companies, entrepreneurs and investors”. He continued by stating “Energy Shots are one of the fastest growing categories in all of consumer goods and especially in the energy drink and new age beverage category and there is a small window of opportunity to exploit this niche”.

About Liquid Brands Management, Inc.
Liquid Brands is a beverage development and consulting company as well as a beverage incubator helping companies, entrepreneurs and investors start, develop, launch, market, sell and distribute their beverages and other consumer goods products. The company is based in San Diego, California and it is sough after by new and existing companies wanting to start or grow their business. As expert strategists and marketers they help with marketing strategy and distribution development at a national or regional level.

Contact:
Carlos Lopez
Liquid Brands Management, Inc.
Phone: (619) 921 3124

# # #

FREE Teleseminar- Open Questions: This will be an open question teleseminar. Prepare you questions!

Ask your questions about beverages, energy drinks, sodas, sales, distribution, retail or wholesale.

You are invited to a FREE teleseminar / conference call this Wednesday November 19, 2008 at 3:30 PM PST / 6:30 PM EST sharp.

You will notice our time and dial in phone number has changed for teleseminars.  We switched to a Blog Talk Radio format where you can log in and ask questions.

*******Teleconference Information*******

Link to ask questions: http://www.blogtalkradio.com/Jorge-Olson

Date / Time: 11/19/2008 3:30 PM PST / 6:30 PM EST

Call-in Number: (347) 884-8982

 

Please log into the website above and dial in to get the full benefit of the teleseminar.

The teleseminar will be from 30 minutes.

Don’t forget, the call is FREE.  I hope you can make it.

Are Energy Drinks Dead?

Are Energy Drinks still at the front of the New Age Beverage Business?

Energy Drinks are still growing and double figure digits. The problem is when you look close the only companies actually growing are Monster Energy Drink, Rockstart Energy Drink, Red Bull, Coca Cola products like Tab and Burn or Full Throttle, Pepsi Cola with Sobe and other large companies.

None of the small companies are growing or succeeding. Furthermore, when I speak with distributors, retailers and wholesalers they tell me they get at least one call every single day from someone selling them an energy drink. They tell me they don’t what to see an energy drink ever again. So what’s going on? Are new energy drinks dead or if there still an opportunity or an opening for new energy drinks to flourish?

Well, in my opinion there is still a large opportunity, but not through traditional channels. You can’t get a new energy drink into 7-Eleven, or Circle K, or any of the important retail accounts. Well, you actually, can, if you can pay $100 per store times 4,000 stores for slotting, but that’s $400,000 just to get into the store and in many cases that is not even enough anymore. How will you sell the product, advertise, etc. No, that’s not the answer.

The answer is alternative channels. Many beverage companies don’t realize that consumer goods can be sold in many different places, not just supermarkets and convenience stores. Energy Drinks as well as other type of beverages can be sold in office buildings, in hardware stores, doctor’s clinics, and the list goes on and on. For example, the largest growing energy drink sales are using MLM – Multi Level Marketing and are being sold from home.

Using direct marketing, untraditional methods of distribution and clever sales strategies you can still sell your energy drink or other beverages and capture a niche and your share of the market.

So are Energy Drinks Dead? No, they are not, but the traditional way of launching an energy drink is saturated. So don’t waste your time (and money) trying to prove me wrong. I have spoken with 3 companies just last month that when through up to $6 million dollars and could not compete in the space.

Think out of the box, think alternative, think direct sales.
Thanks,
Jorge Olson
PS: Remember Liquid Brands Management is accepting aplications for its Beverage Incubator. Call my partner Carlos for more information at (619) 921 3124

 

# # #

FREE Teleseminar – How to Sell to Convenience Store Chains

THE CALL IS TOMORROW!!!

You are invited to a FREE teleseminar / conference call this Wednesday October 1, 2008 at 6 PM PST sharp.

On this call you will learn:
-How to approach the category buyers
-Sell your product trough the back door
-Do you really need to go to corporate?

Ever wanted to sell to 5,000 7-Eleven stores? How about Circle K, or AM/PM, Shell or Chevron Stores. Learn how to sell your products to convenience stores chains.

To call in simply dial in the number and punch in the access code plus the # sign listed bellow at 6 PM PST.

Date: Wednesday October 1, 2008
Time: 6 PM PST / 9 PM EST

Teleseminar Dial-in Number: (712) 451-6000
Participant Access Code: 685210#

The call will be from 30 minutes to 40 minutes in length.

Don’t forget, the call is FREE. I hope you can make it.

Call is sponsored by Liquid Brands Management, Inc. a Beverage Incubator helping companies start and launch their beverage company and products.

 

Thanks,
Jorge S. Olson

Energy Drink Explosion Hits Food

Mintel expects energy drink buzz to spill over into food, snacks and candy

CHICAGO – Anyone who’s been to a convenience store, sporting event or bar lately knows–energy drinks are hot. Mintel’s latest report on energy drinks values the retail market at $4.8 billion, a growth of over 400% from 2003.

Mintel sees the number of “energy drinkers” growing quickly. In 2003, only 9% of adult respondents to Mintel’s survey said they drank energy drinks. In 2008, 15% did. Teens have picked up energy drinks even faster. Mintel’s latest survey of teenagers revealed 35% regularly consume energy drinks, up from 19% in 2003.

Read more

Full Throttle Coffee, Monster Java, is it coffee or energy drink?

The idea of iced coffee as a packaged refreshing beverage is not new.  When Starbucks presented their double shot followed by other products nobody was surprised that it brought success.  When Hansen’s introduced “Monster Java” and was greatly successful everybody was surprised.  Maybe it was the fact that Hansen’s Moster Energy Drink moved to brand extensions, or that people thought the coffee drinker and the energy drink consumer don’t mix.

 

What is apparent is the success of coffee drinks in the energy drink category.  Rockstar followed with their own product and Coca Cola also has their “Full Throttle Coffee”.  

 

For the full scoop of Coca-Cola’s Full Throttle Coffee visit this review.

 

 

Thanks,

 

Jorge Olson

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