Beverage Development; Where to Start!

After speaking with hundreds of companies I’ve noticed some of the same questions on beverage development pop up over and over again. The top questions are: How much will it cost to develop the product? How much will it cost to produce? How long will it take? and What is the minimums for production?

The costing questions are very easy because each type of product has minimum quantities in bottling or production. This goes along with costing of your product. For example, if you are doing cans the minimum is higher than bottles. If you are making a carbonated beverage the minimum is higher than non carbonated beverages.

The issue of timelines and how long beverage development last is not so easy. You have to consider artwork, formulation, a standard bottle or can or a custom one, your displays, racks and many other variables. Most of the time here is waiting for feedback on logos, taste, colors and artwork. We also have to wait for samples, for printing, mailings, and all of this can take a few weeks.

The beverage development itself does not take much time. You should have all the details in less than 2 weeks. The rest of the time is going back and forward and decided what to do and how you do it. I mean flavor profile or how you want the beverage to taste. What is the action you would like the beverage to do? Is it an energy drink or energy shot? Is it a vitamin water or how about a soda? Maybe you’re developing a tea or coffee product.

Would you like to learn more about beverage development, sales, marketing and distribution? Read the book Build Your Beverage Empire and be a beverage business expert.

Beverage Business Book Special

ATTENTION: Buy the book this week and receive 2 free recordings with a total of 1.5 hours (45 minutes each) to learn how to sell to 200,000 convenience stores.

The first recording will show you how to place your product into 200,000 convenience stores with the use of wholesalers and distributors. Selling to top accounts and working with these distributors to reach independent and chained convenience stores.

The second recording teaches you how to sell to 83,000 with the use of only a few master wholesalers. This is a fantastic way to reach thousands of accounts while having only 2 or 3 customers to worry about. You will have less accounts receivables and fewer worries.

Yes, these 2 recordings will show you how to use distributors and wholesalers to place your products in up to 200,000 convenience stores including independent stores like liquor stores and gas stations and chains like 7-Eleven, Circle K, Valero, and more.

These recordings are yours 100% free when you buy your copy of “Build Your Beverage Empire” on Amazon.com. The only thing you have to do is purchase the book and send me an email forwarding your purchase and receipt from Amazon. It is simple; after you purchase the book amazon.com will send you a receipt by mail. Forward that receipt to book@liquidbm.com and you are done. I will send you a link to the audio recordings.

1. Get the 2 recordings for free by just purchasing a copy of the book on Amazon.com
2. Email your amazon.com receipt to book@liquidbm.com
3. You will receive a link to your 2 audio recordings by emailA step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets.
The Beverage Industry Guide Book is finally here. Learn how to develop, market and distribute your beverages.

From start to finish, you will discover how much it costs to develop your drink, how to position it in the marketplace and how to land the best wholesalers, distributors and retailers.

Sell to convenience stores, supermarkets, chains, independents, and every type of wholesaler and distributor in the USA. This book is great for entrepreneurs, salespeople all the way up to senior beverage executives.

 

How To Market to Beverage Distributors

This week we have another great topic for our beverage business group. Last 2 weeks we had more than 2,000 downloads of our program and we already got sales for 2 companies. Wow, in 2 weeks!

This week’s topic: How To Market to Beverage Distributors

Blog Talk Radio & Teleseminar tomorrow Wednesday 28 of January at 3 PM PST or 6 PM EST – ” How To Market to Beverage Distributors”

Learn how to market to beverage distributors around the USA to get them to return your phone calls and start them in the lead process for sales.

You will learn how to choose the right distributor for you and your product as well as how many leads and distributors you can handle. Discover what it takes to handle a good beverage territory alongside your distributor and more.

Learn how to sell your energy drinks, energy shots, beer, vitamin water, high end or spring water soda, tea and more.

Listen how you can sell to small, medium and large distributors by the pallet and by multiple truckload quantities.
*****Teleseminar Details*****
+Wednesday January 28 at 3 PM PST / 6 PM EST

+Topic: How To Market to Beverage Distributors

+Listen on the web: http://www.blogtalkradio.com/Jorge-Olson
Call-in Number: (347) 884-8982

Remember, now you can ask questions during the teleconferences or even listen to them from your computer. Just go to http://www.blogtalkradio.com/Jorge-Olson during the teleconference and click the listen and the chat button.

Have questions? Send them to Carlos @ LiquidBM.com before or during the show or call him at (619) 921 3124 before or after the show.

Need help with your beverage development, sales or distribution? Call us at (619) 921 3124

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How to sell your products into 200,000 convenience stores

Find out how to get your beverages into convenience stores using not only beverae distributors but also wholesalers and other distributors.  Visit http://selltoconveniencestores.com/

There are more than 200,000 convenience stores in the USA.  Of those 100,000 are serviced by large wholesalers and ther rest by medium and small and large wholesalers.  Lean how to sell to all these wholesalers and distributors who can take your product to convenience stores all over the USA.

You can sell to the large chains like 7-Eleven or Circle K or small independent accounts like markets or liquor stores.  For more information visit http://selltoconveniencestores.com/

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Basic Wine Making Supplies

Remember Liquid Brands can Help you develop, bottle and sell your wine and spirts. Please contact us for a private consultation.  You can make small quantities or truckloads of any type of wine in any tupe of bottle.

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Enjoy this article by one of our sponsors…

When you are first deciding to Wine Making At Home, there are a few basic wine making supplies that you are going to need to have. For the set up of your wine making operation, you will need a 7.9 gallon primary fermentor, one that has a drilled gasket lid. This will be used to grow the yeast and as well to allow lots of oxygen to your wine.

You are also going to need a drilled stopper, which is also known as a bung, and this is needed to fit the carboy, along with the airlock, to allow the oxygen to stay out of your fermentation and keep the carbon to be released from the carboy.

More Wine Making Supplies

The hydrometer is another of the most important wine making supplies, and it is this item which is what makes sure that you have the proper amount of sugar in your wine, by measuring the specific gravity levels.

When you are making wine at home this level is usually anywhere from 1.05 to 1.10 S.G. The size of the tube in the fermentor is quite small, thus the need for the wine thief and test jar in your collection of wine making supplies. The wine thief is the item that is going to be used to sample some of the wine to insert into the test jar, which is then used to measure the S.G. with the hydrometer.

The hydrometer also informs you when you need to continue on to your next task in the wine making process. A siphon tube is another important piece of wine making equipment, and is used to deliver your wine from one fermentor to the next, while keeping out as many unwanted particles as possible from your wine by attaching it to the 5ft siphon tubing in between the two tubs.

The bottle filler is used as simply in the way that its name states, which is to fill the wine bottles. This item in your group of wine making supplies is used by draining the wine from the fermanter into each bottle, allowing you to stop and start the flow of wine as needed.

There are many other supplies that you can purchase as well, however these are the general basics, and so this is really all you require in order to make a full and delicious batch of Fruit Wine. However if you are planning on making specialty or larger amounts of wine, then you are going to have to purchase specialty wine making equipment as well.

How to Start Your Energy Drink Company in 2 Weeks

Many people want to start their energy drink company and spend dozens of hours surfing the net and calling companies all around the USA to see how to get started, how to get all the ingredients, how to label, buy cans or bottles and how to bottle.

The problem is there is no real information out there on how to actually start your energy drink company. Suppliers are now asking you for large amounts of money just to speak with you because of the demand they have and lack of time. What can you do as an entrepreneur?

The first thing you should do as an entrepreneur of Energy Drink Beverages is focus on the most important points of creating your company. These points will include:

Beverage Development: including flavor, formulation, label, package (like a can or a bottle), and size (the best is 16 oz).
Production: Where will you produce your energy drink, what is the price per case with what minimums, how to warehouse it and where, shipping costs.

Marketing: How is your product different from the rest? Your differentiator can be taste, packaging, ingredients, or sales strategy. Who is your customer and how will you sell to them? How will you let the distributors, retailers and consumers know about your product? What is your budget per store and per case?

Sales & Distribution: How will you sell your product to wholesalers, distributors, retailers and consumers? What are your pricing models for every level of sales? How many salespeople will you need and where? How many accounts will you open per city and how?

Exit & Business Strategy: How much money will you need? Do you have to raise money through investors? Will you sell the company? When will you sell it? How much money will your company make per year for the next 3 years? What are those numbers based on? How many accounts per day will you open to achieve these numbers?

We all see how Red Bull, Monster Energy Drink, Rockstart Energy Drink and other products like Sobe, Hansen’s products, Full Throttle, Noz and all the other energy drinks are growing. We see them in supermarkets, convenience stores an now in different types of retail stores. We’ve seen how these companies grow at up to 100% every year. The question is how can entrepreneurs start and do the same with their products. Or in many cases entrepreneurs don’t want to grow exponentially from the start and would like to sell to local stores in their town or in their city.

How can you start? Who can help? Who has done every level of beverage development, distribution and sales? We have! We can help you from start to finish with your product.

These are just a few points that you need to explore when starting your energy drink company or any beverage company. The points can be the basis for your business or operational plan.

If you are ready to start your energy drink or any other beverage NOW we have a new plan to help you start in just a few days and be ready with your product quickly. For full details call Carlos Lopez at (619) 921 3124

Teleseminar on How Energy Shots Will Take on Energy Drinks & New Age Beverages

Energy Shots are the new best seller in the Energy Drink and Beverage Industry World growing by up to 100% per year and making a big splash in Wholesale and Retail Sales and becoming the new darlings of distributors and convenience stores. This Teleseminar explores how to launch your own energy shot.

Teleseminar shows how Energy Shots are new best selling part on Energy Drinks and New Age Beverages. Learn how to develop your own energy shot as well as different channels of sales and distribution.

The Teleseminar will be held on Wednesday December 3rd at 3 PM PST / 6 PM EST and will be available free of charge to all listeners by phone or by listening on the web. The conference will last for 45 minutes.

The subjects covered will include: How to develop your own energy shot and how much money do you need. – Why is this category growing so much and so fast. – How to wholesale and sell your energy shots to distributors, convenience stores and supermarkets. – Alternative ways of selling energy shots. – Exporting your products to other countries like Mexico.

Teleseminar Details:

• Day: Wednesday December 3rd at 3 PM PST / 6 PM EST
• Dial In Number: Call-in Number: (347) 884-8982
• Listen on the Web: http://liquidbrandsmanagement.com/beverage-university/beverage-business-teleseminar/

This Teleseminar will be hosted by Jorge Olson and Carlos Lopez of Liquid Brands Management using a Talk Radio format. Listeners will be able to ask questions via chartroom and get them answered on the call.

Jorge Olson, co-founder of Liquid Brands told us “It is exciting to speak about Energy Shots and what they can represent for new and existing companies, entrepreneurs and investors”. He continued by stating “Energy Shots are one of the fastest growing categories in all of consumer goods and especially in the energy drink and new age beverage category and there is a small window of opportunity to exploit this niche”.

About Liquid Brands Management, Inc.
Liquid Brands is a beverage development and consulting company as well as a beverage incubator helping companies, entrepreneurs and investors start, develop, launch, market, sell and distribute their beverages and other consumer goods products. The company is based in San Diego, California and it is sough after by new and existing companies wanting to start or grow their business. As expert strategists and marketers they help with marketing strategy and distribution development at a national or regional level.

Contact:
Carlos Lopez
Liquid Brands Management, Inc.
Phone: (619) 921 3124

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Beverage Consulting

What are you looking for in the Beverage Industry?  Why do you need Beverage Consulting?

Do you need beverage development or bottling solutions that are ready in 2 weeks?

How about to increase sales and distribution to distributors, wholesalers, convenience stores and supermarkets?

Do you have your business plan ready for funding or execution? 

Are you exploring new sales channels that are not retail?

Will you export to Mexico in the next 30 days?

Is your product an energy drink, soda, tequila, vodka, vitamin water, tea, coffee, high end water, energy shot, new blend? Let us know?

Is your pricing, positioning and branding strategy ready to compete with the big boys?

These are just some of the reasons entrepreneurs, companies and investors call us.   We can work with you for any project of any size.  It does not matter if you are starting and need to go to market soon or if you are a growing company ready to exit.

Learn more about:

Beverage Incubation

Beverage Development

Beverage Bottling

Beverage Consultants

 

Call us today to see how we can work together.  If we both like our companies and working stile we’ll start right away, so call us today at (619) 921 3124.

 

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FREE Teleseminar- Open Questions: This will be an open question teleseminar. Prepare you questions!

Ask your questions about beverages, energy drinks, sodas, sales, distribution, retail or wholesale.

You are invited to a FREE teleseminar / conference call this Wednesday November 19, 2008 at 3:30 PM PST / 6:30 PM EST sharp.

You will notice our time and dial in phone number has changed for teleseminars.  We switched to a Blog Talk Radio format where you can log in and ask questions.

*******Teleconference Information*******

Link to ask questions: http://www.blogtalkradio.com/Jorge-Olson

Date / Time: 11/19/2008 3:30 PM PST / 6:30 PM EST

Call-in Number: (347) 884-8982

 

Please log into the website above and dial in to get the full benefit of the teleseminar.

The teleseminar will be from 30 minutes.

Don’t forget, the call is FREE.  I hope you can make it.

Are Energy Drinks Dead?

Are Energy Drinks still at the front of the New Age Beverage Business?

Energy Drinks are still growing and double figure digits. The problem is when you look close the only companies actually growing are Monster Energy Drink, Rockstart Energy Drink, Red Bull, Coca Cola products like Tab and Burn or Full Throttle, Pepsi Cola with Sobe and other large companies.

None of the small companies are growing or succeeding. Furthermore, when I speak with distributors, retailers and wholesalers they tell me they get at least one call every single day from someone selling them an energy drink. They tell me they don’t what to see an energy drink ever again. So what’s going on? Are new energy drinks dead or if there still an opportunity or an opening for new energy drinks to flourish?

Well, in my opinion there is still a large opportunity, but not through traditional channels. You can’t get a new energy drink into 7-Eleven, or Circle K, or any of the important retail accounts. Well, you actually, can, if you can pay $100 per store times 4,000 stores for slotting, but that’s $400,000 just to get into the store and in many cases that is not even enough anymore. How will you sell the product, advertise, etc. No, that’s not the answer.

The answer is alternative channels. Many beverage companies don’t realize that consumer goods can be sold in many different places, not just supermarkets and convenience stores. Energy Drinks as well as other type of beverages can be sold in office buildings, in hardware stores, doctor’s clinics, and the list goes on and on. For example, the largest growing energy drink sales are using MLM – Multi Level Marketing and are being sold from home.

Using direct marketing, untraditional methods of distribution and clever sales strategies you can still sell your energy drink or other beverages and capture a niche and your share of the market.

So are Energy Drinks Dead? No, they are not, but the traditional way of launching an energy drink is saturated. So don’t waste your time (and money) trying to prove me wrong. I have spoken with 3 companies just last month that when through up to $6 million dollars and could not compete in the space.

Think out of the box, think alternative, think direct sales.
Thanks,
Jorge Olson
PS: Remember Liquid Brands Management is accepting aplications for its Beverage Incubator. Call my partner Carlos for more information at (619) 921 3124

 

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